MTG League Software for Game Stores | Store Analytics, Season Standings, Entry Fees

A single event ends on Thursday night. A season does not.

A reason to come back

Standings that carry across weeks turn one good night into eight. Players who are sitting fourth with three weeks left do not skip a week. That is the whole mechanism, and it is the only one that reliably moves midweek attendance.

A reason to spend

A season gives players something to build toward. Deck changes get tracked week over week, so the metagame in your store becomes visible to the people playing in it. Players who are iterating on a deck are players who are buying singles.

A reason to bring someone

Your league gets a public page with live standings. Players share it. Your store shows up in the MTGSL directory with every event you are running. That is acquisition, not admin.

How it works in your store

1

Set up your store profile

One branded hub for every event you run. FNM Commander, sealed leagues, draft nights, your store championship. Pick your scoring, set your season length, add your logo. Ten minutes.

2

Put your staff on it

Add judges and co-managers with their own permissions. They report results, moderate disputes, and handle fair play cases without you handing over your admin login. Then connect the Discord bot so standings, pairings, and reminders post straight into the server your players already sit in all day.

3

Watch the numbers

Attendance by event, repeat player rate, revenue, and who has gone quiet. Every week, without you counting heads or keeping a spreadsheet.

You already know Thursday was busy. This tells you why, and whether it will be busy next month.

Most event tools give a store a scoreboard. MTGSL gives you the numbers you would actually run the business on.

Attendance trend

Every event, over time, by event type. See which nights are growing and which are quietly dying before they die.

Repeat player rate

The single number that tells you whether your league is building a community or churning through one. New faces are easy. Faces that come back twelve weeks running are the business.

Revenue per event

Entry fees collected, by event and by season, without reconciling anything by hand.

Lapsed players

Who used to come every week and has not been in for a month. That is a list you can do something about.

None of that exists in Eventlink, and none of it exists in a spreadsheet unless someone in your store is willing to maintain one forever.

What you get

Store analytics

Attendance, repeat rate, revenue, and lapsed players. Included with every store account.

Series and store championships

Group events under one season with cross-event standings. Cut to a championship at the end. Multi-phase major events supported if you want to run something bigger.

Store profile and player hub

A branded public page for your store with every event, every standing, and every result. Listed in the MTGSL directory.

Discord bot

Standings, pairing pings, match reminders, role sync, and /report for results. Your players never leave Discord.

Entry fee collection

Take money through Stripe with discount codes and automatic payouts. No cash box, no e-transfer chasing, no manual invoicing.

Staff and judges

Judges and co-managers with scoped permissions, plus fair play case management with sealed pool verification and sanctions.

This does not touch your WPN standing.

Eventlink is where your sanctioned events live, and it stays that way. MTGSL does not sanction anything, does not report to Wizards, and does not sit between you and the WPN. It runs the events Eventlink was never designed for: anything that spans more than one day.

In practice that means a store runs both. Eventlink for sanctioned FNM. MTGSL for the eight-week Commander league that ends in a sanctioned store championship, which is itself an Eventlink event with better attendance than it would have had otherwise.

Read the full breakdown

Not a WPN store?

Then you have been running events on Challonge, a whiteboard, or a group chat. MTGSL does not require WPN membership, a sanctioning number, or any relationship with Wizards. Set up a store profile, run your leagues, take entry fees, and get the same standings and analytics as anyone else.

One price. Every event you run.

LGS

$45/mo

For stores running weekly events, seasonal leagues, and championships.

Everything in Pro Organiser
Store profile and branded player hub
Store analytics: attendance, repeat players, revenue, lapsed players
Series and store championship standings
Major events and multi-phase championships
Unlimited simultaneous events
Judges and co-manager staff accounts
Priority onboarding and support
Ad-free

Set up your store

Entry fees are collected through Stripe. MTGSL takes 2% of fees collected on top of Stripe's own processing. There is no charge on free events.

No contract, no per-player charge, no cap on events. Cancel any month.

FAQ

No, and you should not. Eventlink handles sanctioned play and reports to the WPN. MTGSL handles the multi-week leagues and seasons Eventlink does not support. They run in parallel and never touch each other.

Setup is about ten minutes per league. After that the pairings, pods, tiebreakers, and standings are automatic, and players check their own results instead of asking your counter staff. The Discord bot handles reminders.

Yes, through Stripe, with discount codes and automatic payouts. Entry fees are collected through Stripe. MTGSL takes 2% of fees collected on top of Stripe's own processing.

Add them at any point. They get worked into the pairing queue automatically. Same for anyone rejoining after a drop.

Commander, cEDH, sealed, draft, and constructed. Sealed pools are tracked properly, including progressive pack additions, and Commander pods are balanced automatically for three to five players.

No. Players join free, in a browser, with no app.

Then you already have single-day tournaments covered, and MTGSL is not trying to take that from you. Where it earns its place is the multi-week season: cross-event standings, deck evolution over a season, and store analytics that follow the same players week to week rather than event to event.

Your next season starts this Thursday.

The events are already happening in your store. The only question is whether they end at closing time or carry into next week with standings, a championship, and a set of numbers that tell you if it is working.